Audio-based content marketing is a unique way to stand out from the crowd and other advantages include:
Offering engaging content in a different format
Giving your business a sense of personality
Building customer loyalty
Creating a sense of trust
Offering a portable and easy to digest form of media
Creating content that stands out in your sector
Enhancing brand identity and awareness
What is a podcast?
Simply put: a podcast is an audio programme, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like. Podcasts are on-demand, allowing listeners to download episodes at their convenience. An episode can be downloaded or streamed from directories, like Apple Podcasts, Spotify, Soundcloud, and it can also be downloaded from your current website.
Why have a podcast?
This new paradigm for marketing offers an unprecedented opportunity to connect with the right listeners at the perfect moment, to help promote your brand.
It will help your brand to engage with current and potential customers. This enables you to strengthen your customer relationships and grow an active and engaged subscriber base, which overall will increase profits. Instead of the fractured connection, you make through social media, podcasts allow you to engage your audience with unique long-form content.
Podcasts are more convenient than blog posts; people can listen to podcasts while driving, working out, or just doing chores around the house. There is a lot of unexplored space in the podcasting industry. There are at least 600 million blogs, 23 million YouTube channels, but only 800,000 podcasts in Apple Podcasts.
Listeners’ data will provide you with improved targeting, as well as awareness of their demographics and you will be able to track the potential customers and retarget them with offers and promotions on other platforms turning them from potential customers to buying customers.
Each podcast can also be used as article's for your blog on your website by using audio to text translator, thus increasing the SEO for your site.
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