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Download your FREE Padel Marketing Campaign Blueprint, a complete video marketing concept designed for padel clubs, coaches, venues and anyone working in the padel industry. Inside, you'll find three ready-to-film video concepts, ideas for the characters and stories, short-form Reel and TikTok ideas, filming suggestions, campaign messaging and ways to turn each main video into multiple pieces of social media content.

Great marketing creates familiarity, safety and comfort. Inspired by Jamie Oliver, we look at why emotion, trust and familiarity make people buy.

Padel is booming in Phuket. But if your marketing only shows beautiful people in perfect outfits, are you accidentally putting beginners off?

October marketing in Phuket is different. We're between seasons, which means businesses need to think about two very different audiences: the locals and expats who are already here, and the high-season tourists currently researching, planning and booking their Phuket holidays.

High season is coming, but is your marketing ready? We wrap up the Shark 13 Phuket High Season Marketing Series with the key lessons every Phuket business should consider — plus we're offering a completely free online marketing report to help identify where you could improve.

Grab isn't killing restaurants, but it is changing how customers decide where—and whether—to eat. Here's why restaurants need to stop competing on convenience and start giving people an experience worth leaving home for.

Your customers probably don't care about your product as much as you do. They care about what it does for them. Learn why great marketing sells the feeling first—and uses the features to prove it.

Want to know what your competitors are doing better than you? Become their customer. Mystery shopping your competition could reveal the small customer-experience gaps that become your biggest competitive advantage.

Your customers don’t experience your business objectively. Their brains combine expectations, reviews, visuals, pricing and countless other signals to create their perception of the experience.

Great marketing isn't about making the biggest promise. Discover how managing customer expectations can build trust, improve reviews and create better customer experiences.

Tourists have already chosen Phuket. Your job is to win a piece of their holiday. Discover why smarter Phuket tourism marketing focuses on moments, context and timing.

Phuket’s padel scene is growing fast, but better courts aren’t enough. Discover how hospitality, community and tiny customer-experience details can turn first-time players into loyal regulars.

Waiting until high season to start marketing? You’re already late. Discover why Phuket businesses should build SEO, content, audiences, reviews and visibility months before demand peaks.

What will marketing look like in 2027? Jay Leshark from Shark 13 Productions makes 10 predictions covering AI, SEO, social search, authenticity, influencers, micro-communities and the future of digital marketing – plus one bonus prediction.

Why do we suddenly want something more when we think we might miss out? Explore the psychology behind FOMO marketing, scarcity, urgency and human buying behaviour.

Your high-season customer may choose your restaurant, hotel, tour or experience before they even arrive in Thailand. Discover why Phuket marketing needs to start months before the tourist lands.

Customers form an opinion of your business long before they meet you. Discover why perception often becomes reality and how great marketing ensures the two are aligned.

Discover how confusing pricing creates friction, increases customer anxiety and costs businesses sales. Learn why clarity is one of the most powerful marketing strategies.

What if the best way to sell more was to stop selling? Discover how autonomy bias influences customer behaviour and learn simple ways to make your marketing feel more like a helpful conversation than a sales pitch.

Advertising interrupts people. Experiences bring them together. Discover how experiential marketing creates memorable moments that customers naturally share with friends.