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Three creative marketing ideas for Destination Padel Phuket, from inclusive video campaigns and coaching tips to a Phuket Padel League.

What can a 30-minute conversation achieve? Discover two creative marketing concepts for Bangkok Bob's Steakhouse in Phuket in Shark 13's November blog series.

Why do Phuket residents choose standalone restaurants over hotel dining? Shark 13 Marketing explores the customer experience hotels often overlook.

A simple trip to a butcher in Phuket turned into a marketing lesson. Different names, different cultures and one important question: are your customers using the same words as you?

Why does rosé taste better by the sea? Shark 13 explores contextual marketing, behavioural psychology and what Phuket businesses can learn.

Is nationality the best way to target customers in Phuket? Discover why motivation, lifestyle and behaviour may matter more in marketing.

Phuket is home to an incredible mix of cultures, nationalities and lifestyles. But do we all respond to marketing in the same way? Jay Leshark explores behavioural science, cultural differences and why understanding people is the foundation of effective marketing.

Great brand storytelling isn't about making your company the hero. Your customer is the hero. Your job is to help them get where they want to go.

Download your FREE Padel Marketing Campaign Blueprint, a complete video marketing concept designed for padel clubs, coaches, venues and anyone working in the padel industry. Inside, you'll find three ready-to-film video concepts, ideas for the characters and stories, short-form Reel and TikTok ideas, filming suggestions, campaign messaging and ways to turn each main video into multiple pieces of social media content.

Great marketing creates familiarity, safety and comfort. Inspired by Jamie Oliver, we look at why emotion, trust and familiarity make people buy.

Padel is booming in Phuket. But if your marketing only shows beautiful people in perfect outfits, are you accidentally putting beginners off?

October marketing in Phuket is different. We're between seasons, which means businesses need to think about two very different audiences: the locals and expats who are already here, and the high-season tourists currently researching, planning and booking their Phuket holidays.

High season is coming, but is your marketing ready? We wrap up the Shark 13 Phuket High Season Marketing Series with the key lessons every Phuket business should consider — plus we're offering a completely free online marketing report to help identify where you could improve.

Grab isn't killing restaurants, but it is changing how customers decide where—and whether—to eat. Here's why restaurants need to stop competing on convenience and start giving people an experience worth leaving home for.

Your customers probably don't care about your product as much as you do. They care about what it does for them. Learn why great marketing sells the feeling first—and uses the features to prove it.

Want to know what your competitors are doing better than you? Become their customer. Mystery shopping your competition could reveal the small customer-experience gaps that become your biggest competitive advantage.

Your customers don’t experience your business objectively. Their brains combine expectations, reviews, visuals, pricing and countless other signals to create their perception of the experience.

Great marketing isn't about making the biggest promise. Discover how managing customer expectations can build trust, improve reviews and create better customer experiences.

Tourists have already chosen Phuket. Your job is to win a piece of their holiday. Discover why smarter Phuket tourism marketing focuses on moments, context and timing.

Phuket’s padel scene is growing fast, but better courts aren’t enough. Discover how hospitality, community and tiny customer-experience details can turn first-time players into loyal regulars.